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Online Email Marketing Solution

Published 04/23/2014 and rated Ratingstars4 4 out of 5 stars
by Shel Gatto
What can you use the app for?

Mailigen is a web based email marketing app. Users can find a number of ways to reach out to clients and leads. A drag and drop email editor is included that lets users build their own templates without knowledge of coding or design. Social media integration is also available for Twitter and Facebook. User can access an online survey tool that lets them segment their audience to gather feedback. In depth analytics and reports let users track ROI and view common activities like how many messages were opened, how many links were clicked, how many bounced and how many recipients unsubscribed. Other features include mobile and text message marketing tools and integration with CMS, CRM and web apps.

Mailigen screenshot
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What is the history and popularity of the app?

Most users found that Mailigen offers a number of attractive features that can help them reach an audience. The price is affordable and the service covers many core areas. The only issue some found was that information on how to use the application wasn’t always readily available. The site offers a number of guides and resources, but some of these are general to email marketing and not just the application.

What are the differences to other apps?

Mailigen offers a generous list of features which makes it stand out compared to similar applications. The service offers both business to business and business to consumer marketing tools. Users can deliver messages via SMS and set up triggered campaigns. Overall Mailigen is well rounded and provides access to many vital tools that can help users reach out to their audience more effectively.

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How does the web app look and feel to use?

Mailigen maintains a professional look that is inviting but at times a bit overwhelming. New users should plan to spend a little bit of time exploring the application to learn more about what it can do and how each feature functions. Once the user become acquainted with the many features and options they have, they will be prepared to make good use of Mailigen.

How does the registration process work?

New users can try Mailigen by clicking the green “Sign Up Free” link in the upper, right hand corner of the homepage. The link directs the user to a form which asks for an email address, username and password. After submitting the form, the user is advised that an activation link will be sent and must be accessed to access their account. All new accounts include a 30 day free trial.

What does it cost to use the application?

Mailigen gives its users more flexibility with subscription or pay as you go pricing. Six subscription plans are available. The cheapest starts at $10 per month and includes up to 500 subscribers with unlimited send out, online surveys and 20 free SMS credits. The $25 per month plan upgrades to 2,500 subscribers. The $40 per month plan increase to a maximum of 5,000 subscribers. For $60 per month, users receive the ability to have up to 10,000 subscribers. The two most expensive plans include $120 for up to 25,000 subscribers and $180 for up to 40,000 subscribers. Six and 12 month discounts are available for all subscription plans.

Who would you recommend the application to?

Mailigen is a great tool for anyone who is serious about email marketing. The application can be a little bit confusing to newcomers, but has enormous potential thanks to its many features. What’s even better is that users are given many billing options that work with just about any budget with options to pay less by purchasing a longer subscription.

  • Access email marketing tools on the web
  • Create surveys to get valuable feedback from clients and leads
  • Use the drag and drop editor to build email templates
  • Integrates with Facebook and Twitter
  • Includes detailed analytics and reporting tools

Mailigen video

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Mailigen contact details

Telephone: (+1) 718 303 1864
Postal address:
14A, Unionway Commercial Centre,
283 Queen's Road Central,
Hong Kong SAR

Mailigen pricing

Cheapest plan (per month) : $10.00
Most expensive plan (per month) : $180.00




Mailigen on Twitter

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